Web Optimization May Lead to More Website Traffic

Advertising
You can build the best looking site on the web but what good does it do if no one can find it? This is where advertising and promotion comes in. By promoting your site on the rigth channels online you will see that it takes a bit of muscle and a lot of know how in order to make the public aware of your products or services.

There are a few ways to advertise your site on the internet such as paid search (PPC) which will bring in instant traffic basically, but again, you have to pay for it. If you want instant visitors to your site, this may be the best option at the time for you.

SEO and social advertising are usually the free options, but it takes much longer to get found for your keywords organically within your chosen market. If you want to attract visitors who are interested in your brand, you will need to target high traffic channels and high PA/DA sites that already have an enormous amount of traffic.

Writing content on Web 2.0 profile sites is another form of advertising. Make sure you write lengthy content (1000-1500 words) and use meta descriptions and internal linking as well as external links to promote other pages on and off your website. Optimizing on-page content is great for SEO and will help boost not only your website traffic through organic search, but also your Page Rank on Google.

Social Marketing
You can have the best looking site in your market but unless you market it so that users can find you, what is the point? Certainly one of the best and cheapest ways of increasing traffic to your website is to produce website content and then share it on social media channels.

Use as many social networking pages as you can to market your content.. for free! Facebook and Twitter are the obvious choices right off because the are widely used and have millions of users.

Content Marketing is all about making your headlines and titles short and snappy so that it will get people to click through on the provided link in order to check out your content right away. Headlines drive traffic, or let me say, the right headline will drive traffic. You have to peak interest in order to make a visitor want to find out more about the post.

The subject matter should be clear and easy to read with some great graphics and a CTA (call to action) if you want them to click on the backlink that leads to your website. Pinterest, LinkedIn, Instagram, Vimeo and YouTube are great for promoting products through infographics, pictures, or videos. Don’t forget the title and description! This is what captures their attention in the first place. Who knows, your content may even go viral!

LinkedIn is the largest professional social network on the internet today so don’t forget this medium when looking for great places to publish your content. Your profile on LinkedIn will get noticed and all your posts will eventually get website traffic because of the links they contain. It’s all about publishing quality content on a regular basis in order to grow your followers. As soon as you write new articles, your followers will be notified and will check out your content.

Remember also to vary the length of each post and mix it up and write about things that people are actually interested in or are looking for a solution to. There are literally thousands of people each day in North America searching Google for your services and/or products online. They search for specific keywords, so make sure they find your site and not that of your competitor.

Guest Blogging
Yes, guest blogging is alive and well, and as long as it is in your “related market”, you won’t get penalized by the search engines for promoting your website in this manner.

Posting content on related websites will increase traffic to your site or blog. It will help build brand awareness and drive traffic and sales in the process. There are rules to guest blogging so make sure you keep the subject matter in a related context and only provide one or two links back to your money site, landing page, or services page.

If you don’t follow Google Best Practices Guide when posting on other blogs, you make get penalized so be careful and proceed accordingly.

There is another way to guest blog, that is getting other people to post content on your site. Again, this has to be related to the niche you are already in. Linking to another page with related content is often seen as a good thing in the eyes of the search engines and you make even get valuable page ranking points for your efforts. When it comes down to it, make sure all articles and blog posts are quality content, not spammy in nature. You will get penalized for any low quality content or mass backlinking tactics on the web, so again be careful when guest blogging.

Target The Right Keywords
You may have to hire a local SEO company to find out about targeting keywords for your market. The company will first do an SEO analysis of your website to determine how well it is optimized for the search engines and then create a list of keywords to use in an upcoming SEO campaign for your brand. Remember, you want to get found organically in search engines for your products and services, in your chosen market, for your specific set of keywords.

Some of these keywords can be just a one or two word phrase, while others can be long-tail keywords. These type of long-tail keywords are what accounts for a large percentage of daily searches on Google. People type in a whatever comes to their minds at the time, looking for a product in your market. Guess What? They will find your product if your site is optimized using the right keywords for your brand.

Get a local SEO Services company to do a free SEO analysis of your website, just as a starting point. This part won’t cost you anything and will let you know if you need to hire someone to fix the on-page SEO on your site.

Web Optimization For Mobile Devices
More and more internet browsing is done these days on mobile phones. Years ago it was done mostly on desktop PCs and Mac computers but those days are behind us.

People want a quick way to search for products, services, restaurants, or to book a tuna charter in PEI. They want to answer quickly and they want it now. That is where searching on a smartphone comes into play.

Everyone basically has some type of iPhone or Android phone these day with a data plan so that they can always have the internet at hand should they need it. That being said, as a web developer, you better make sure your website is optimized responsively for mobile devices of all shapes and sizes. Your website needs to be accessible with easy-to-read content.

Search engines have adapted their algorithms to give points for responsive design. In fact, in the past six months since the last Google update, if your site is not optimized for mobile devices you make receive a penalty, either that or you won’t receive and positive ticks.

A word to the wise – make sure your visitors can find you on the web, and view your company website on any smartphone, iPad, or Samsung device. You will get valuable page rank points from Google and will also get more website traffic and possibly more sales in the process.

Quick Loading Website
You will get points from Google and other major search engines like Bing and Yahoo if you site loads quickly. Who wants to way 20-30 seconds for any website to load?

Usually large images or blocks of code will be the route cause of your page loading slowly causing visitors to leave quickly before the first page even loads. This is the what they call the “bounce rate”. Your bounce rate will be high probably above 50% if your site is not built to load quickly.

Look at all the header graphics and other pics and videos on your main page. Are they all necessary? What is their purpose and are they at the lowest resolution possible so they they not only look good but your page will load faster because of it.

Optimize your pages, technically, so they your site functions well and the site not only loads faster, but users will stay around longer on your site checking out your products or services. Your bounce rate will go down and your website traffic and sales will go up, inversely. Check all your third party plugins for SEO and social sharing. Do they all function well and are they producing errors? Consult with an SEO professional if you are unsure.

About Tom Mills..

Tom has been a successful Web Designer, Digital Marketer, Social Media Expert, and SEO Consultant in Canada for over 17+ years. During this time Tom has been helping clients establish a solid online presence and build brand loyalty through creative planning, design, and marketing.

Posted in Uncategorized | Comments Off

Social Bookmarking Tips For The Best SEO Results

One of the earliest off page SEO methods.

Social Bookmarking is one of the earliest off page SEO methods in our text books. Well simply like any other technique, there are approaches to use Social bookmarking niche sites as well, and there are techniques to use it proficiently. If you only use it, you’ll get benefits, while applying it effectively will get you remarkable results. Let’s begin from the fundamentals.

What is Social Bookmarking?

Social Bookmarking is the exact as regular webpage bookmarking, think about it as the cloud variation of bookmarking. Once you bookmark web pages on your web browser, it is typical bookmarking, however, when you do the equal over a Web-based page, it is social bookmarking. It actually wasn’t created as a Back Linking or SEO Strategy. Rather it was merely a greater method for people to keep the links they prefer so that they may access it later on. It’s really like the Yellow pages of links, yet with time people started to understand that back links are one of the generally essential SEO elements, and bookmarking sites should get you back links. So from listing web links, it started to be a SEO approach. People began listing sites not since they desired to store it, but just because they desired to have a hyperlink from that website to their websites to increase their ratings.

Gains of Social Bookmarking.

Now you understand what Social Bookmarking is, nonetheless why is it significant? It’s prevalent understanding they’ll get you back links, nevertheless what kind of back links, why are they unique?

Direct Traffic.

Persons visit social bookmarking sites for a number of motives, one of them certainly is bookmarking their personal websites, the additional is to checkout other web pages. So that’s a lot of direct website traffic you’re looking at.

Do-follow web links.

The best social bookmarking sites from the beginning of days have provided dofollow back links, it’s one of the various causes why they’re so well-known.

Easy links.

Even if the links are nofollow on several social bookmarking sites, what is important is that you obtain those web links quickly, there’s no mailing, guest publishing or trouble. You simply have to sign up, which will might be non-obligatory in some instances, and list your hyper-links. Search Engine robots crawl social bookmarking sites regularly as well, indicating your links might get listed the moment a bot crawls it.

Employing Social Bookmarking for SEO Successfully.

Therefore social bookmarking is useful, let’s make it rewarding. Since linking carried out wrong can harm your projects fairly bad.

Shift Anchor Text.

The one error almost everybody makes while producing any kind of web links is using the exact anchor text repeatedly again. Very well it may well have worked well half a decade back, these days? Not really much. Anchor text variation is one of the fundamental and just about all crucial actions you can take whilst building links for your site. Here’s a live case in point showing what I indicate:

Main Keyword: Best Android App.

First Anchor text: Best Android App.

Second Anchor text: Brandable Web links, Website name.

Third Anchor Text: Amazing Android apps.

Fourth Anchor Text: Read more.

And so forth.

Proceed Slow.

The moment you 1st land on a Social Bookmarking web page, you experience like striked the goldmine. A system where you can certainly lay off as many links back to you as you prefer and there’s no one to prevent you. Good there is, and the devil will go by the company name of Google. It won’t quit you from establishing links, it only has its very own ways of displaying discontentment. So my recommendation is, go slow. Do not produce more than 2 links/day for one web page from one Social Bookmarking site on a limit.

Do Follow Links.

This one goes with no saying, if you’re attempting to complete some link juice, you’ll require a dofollow over a nofollow virtually any day of the year. That’s specifically what you’ve got to do whilst bookmarking your internet site. Try to use websites online which provide dofollow links, yet also ensure that you aren’t solely pursuing dofollows and ignoring the nofollows, since well this matters as link variety as good.

Exact Description and Profile Data.

Various times, when generating a profile or composing a description, you are likely to copy paste the equal data over and over again. And then you’re just like, Google won’t go through the entire article, merely the anchor texts. Well that’s so erroneous, Google does pay interest to the encircling keywords of virtually any anchor text as perfectly. So using the exact data over and over obviously transmits a duplicate flag which in turn isn’t precisely healthy for your web links. So try to use as many new data as possible with every link. Even though fresh data doesn’t suggest evolving your registered identity, if you’re producing links as Mr. X, you can maintain using the corresponding name over and over again, it in fact works toward establishing authority.

Be Legit.

When ever you open an account on a Social bookmarking webpage, most of the times you simply sign up, put your web links and by no means go back again. Perfectly, the basic idea ought to be to build a Real profile generally there, make it look much like you aren’t there for the web links but for actually using the framework. Try to socialize with additional bookmarks, pages, and persons on the website, if they’ve such a community, do not place links every single day and so on.

Be Specific.

Just about all Social bookmarking sites enable you to decide upon category for your bookmarks once you’re setting up them. The greatest thing you can do is, go for a category as particular and narrow to your internet site as feasible. It’s not accurately a SEO element, but it nonetheless counts. And anyways, all those other groups which may possibly seem like having millions of site visitors will be over crowded in any case.

Don’t be a Script Kiddie.

On Fiverr, you can easily, very easily discover that some folks can build 10000 social bookmarks for you for $5 gigs. Very well, don’t go for them. Nor should you go for all those conveniently available, inexpensive automated link building methods. In fact, you shouldn’t go for any kind of tool doesn’t matter how high quality it is for link building. Not really for social bookmarking, not for web 2.0s essentially not for any sort of type of link building. Do it by hand and your site would say thanks to you permanently.

Posted in Uncategorized | Comments Off

Smart and Effective Ways of Getting Backlinks for SEO

Getting backlinks is one of the most effective and oldest SEO techniques. Search engines like, Google considers backlinks as an important ranking factor and view each link as a vote of confidence. The more number of links point to your website, the most trustworthy your website will appear. However, you need to be careful about getting backlinks because the links must only be from high-quality websites. If you want to get backlinks and improve your website’s ranking, below are some of the proven and smart link building techniques that you can consider.

# Guest Posting or Blogging

Guest posting is a very common and popular practice of contributing content to another blog or website in exchange for a link back to your website. The links can be placed in the author bio section or it can be used within the body of the post as a means to cite information. This tactic is considered a win-win because both the websites benefit from it – one gets free content to share with the audience whilst the other earns a quality link. However, to take advantage of this technique, you need to make sure that your guest blog or post is well-written and offers great value to the readers. Also, you must look for guest posting websites that are of your niche or related areas.

# Broken Link Building

All kinds of websites suffer from broken links including well-maintained, reputable ones. Each link on a website originally links to another page, but due to websites moving their content around too often, some of the links eventually break or point to pages that do not exist. When users click on such broken links, they are usually shown a 4040 error page. This provides a very poor user experience and makes it problematic for search engines to competently crawl and index websites. This problem can be fixed with professional broken backlink building service. The experts will find websites with broken links, identify the original content that it referred to and provide you with an opportunity to replace the broken links with your website or content link. With this technique, you will get premium quality backlink and the website owners with broken links will have fewer 404s.

# Social Media

Social networking websites are an under-utilised method that can help to get you quality backlinks. Many social networking and social bookmarking sites have a very high page rank and that can flow into your account. These sites also allow you to add links to your website. As social media platforms demand a huge number of followers and users, creating a social media account will not only fetch you backlinks, but also an increased engagement with your target audience.

# Blog Commenting

Even though it is debatable, a significant number of webmasters are of the opinion that blog commenting works favourably for backlinks. However, this does not mean that you have to spam someone’s blog in the quest of getting backlinks. You must offer valuable comments to take advantage of this method.

# Skyscraper Content

Typically, skyscraping is a process of looking for content on the web space that is already informative and valuable to the readers and then, spinning the content to make it even better. By coming up with innovative and valuable ideas for your content, you will be able to earn backlinks. If you avail the services of a professional agency, they will be able to look for popular content pieces in your niche area that are doing exceptionally well. Then, they will engage experienced writers to come up with content pieces that offer maximum value.

Quality backlinks can lead to improving your SEO efforts, leading to enhanced website traffic. The above-mentioned techniques are only a few of the methods that you can implement. For the best results, it is recommended that you work with an experienced agency.

Posted in Uncategorized | Comments Off

How Hard Money Loans Can Benefit You

The Advantages of Hard Money Loans

It offers immense benefits that aren’t typically available through large banks or lending institutions. Some of the benefits include:

Minimal Conditions: In order to obtain, a borrower needs to satisfy a short list of criteria whereas a bank has many set-in-stone conditions that need to be met. This may include income history, credit report, etc. The entire process can become drawn out and the borrower, ultimately, may not even be approved in the end. In contrast, these loans are fairly simple and straightforward. If the hard money lender assesses that a borrower’s target real estate investment is an excellent value and the borrower has at least 20% equity to put into the deal, it is likely that the investor will qualify.

Quick Loan Approvals: You can get it approved far quicker than traditional banks or financial institutions – which may take at least 3-4 weeks. In many cases, a borrower can receive approval and financing within a week – especially if requested documents are presented in a timely manner. The main reason hard money lenders are able to approve loans quickly is that of the short list of required documents and the smaller size of the lender’s organization which doesn’t have to deal with the corporate red tape that banks do.

Lenient with Credit History: It will also be more lenient with your credit history. If you apply for loans from top financial institutions, one of the main factors they will check is your credit. If a borrower doesn’t fit within a bank’s strict “credit box”, the chances of qualifying for the loan becomes significantly lower. In the case of hard money lenders, credit history doesn’t matter as much as the value of the asset and the borrower’s equity – or “skin in the game”. As long as both meet the expectations of the lender, you have a good chance of obtaining the loan.

No Prepayment Penalties: Another significant benefit is the absence of prepayment penalties. If you take out a loan from a large financial institution, you would most likely be hit with a prepayment penalty if you pay off the loan prior to the maturation date. You can avoid these fees by opting for hard money loans. It is not difficult to find a hard money lender willing to lend you money without prepayment penalties baked into the term sheet.

Even though hard money loans do offer the above-mentioned advantages, they are not completely without drawbacks. Some of the disadvantages of hard money loans include:

Higher interest rates. Since the lender is taking on extra risk by lending on a property that is not financeable by a bank and on a borrower that wouldn’t qualify for a bank loan, a higher rate of interest is usually in play. This is an important factor to keep in mind when deciding whether or not to opt for a hard money loan.

Shorter-Term Loan. If you are looking for long-term funding, you may find it difficult to get a hard money loan. A conventional bank may be a better bet if you need financing for longer than 12-18 months.

If your real estate investment is in your near location, then it may be much easier to apply for since you will find many lenders willing to offer them. However, before jumping the gun and applying from all available lenders, keep in mind that you should spend some time researching them in order to find the best lender.

Posted in Uncategorized | Comments Off

Government Assistance Programs

There are different programs that are set up by different governments so as to assist its people. This could be in the form of food, welfare, assistance for needy families, medical aid as well as health insurance especially for children.

Financial aid and benefits

If you are in need of emergency help, you can get in touch with social services of human services in your area. These are people who may be in a position to offer you the much needed assistance. If they are not in a position to offer you the assistance, they can refer you to local organizations that can render it.

Qualification

You can find out if you are eligible for any kind of financial assistance from the government. There are free websites set up in different areas where you can gain access to such information. When you use such websites, you will be able to know if at all you qualify and all the steps needed when applying for the same.

You may need to answer a set of questions about yourself and all the needs that you may have so as to know your eligibility. You can get help to pay for health insurance, food and all other kinds of necessities. Such sites also help you get information regarding additional benefits after you have had a major life event. Such sites will also inform you when other kinds of benefit programs are available.

Federal grants

These are federal services, projects, programs or activities that are provided by federal governments. They are aimed at assisting domestic individuals, organizations, and governments in different areas such as public works, public welfare, public safety, health and education and so on. There are different bodies that are given this responsibility and they extend the aid by use of some special programs.

So as to make sure the federal grants are well organized, agencies are set up and given the responsibility of managing, accounting and monitoring the funds that are dispensed for this purpose. There are so many individual programs that are well defined. This means that you can easily find out if you qualify or not.

Government assistance programs refer to many services and activities that are usually extended through agencies. The programs are then assigned to different offices within an agency that works indirectly or directly within.

One of the things that are important to note is the fact that every program is very unique and it comes with a very unique and specific purpose. Every program operates individually and it has its own official name so as to tell it apart from others. The federal government standardizes official name so as to be able to maintain accountability.

Types of assistance programs

There are so many types of government assistance programs. They include things like grants for seniors, law enforcement grants, head start, nutrition assistance program, community development grants, adult child care, food program, alcohol, mental health and drug abuse services grants, and so on.

A recipient needs to make an application for an award to the agency that handles the program. It is upon the agency to determine how much one will get and when awarded, the recipient is notified.

Posted in Uncategorized | Comments Off

7 Facts You Need To Know About Money Mastery

When it comes to money, everyone wants more of it. However, the truth about financial freedom is that more money alone will not make you free, rather, financial intelligence is what makes you have more money and become financially free.

These are 7 vital facts that are instrumental to the level of your financial freedom.

1. Money Mastery isn’t taught in Schools.
No traditional school teaches you about money with regards to Wealth creation, Wealth Multiplication and Wealth management. This is why you need to take concerted effort at investing in your own financial Education.
Financial Intelligence is the key to the vehicle of financial Independence. You raise your earnings by raising your learning with regards to Financial Education.

2.Money Answers to Action
It’s not what you know about money, but what you do with what you know that really matter on your way to hitting it big!
Wake up and see for yourself how much your knowledge has helped you, until you have taken necessary action in certain direction.
You have to do something about your money situation other than worrying to really make any significant headway.

3.Money has got no emotions
You see, money doesn’t respect age, the market place doesn’t care who you are or how old you are. That is why you have teen millionaires and as well as old millionaires, the same is true for the young and old broke people. Money doesn’t come to you by crying about it, this is why you see great investors get over their emotions while investing. The two emotions you will usually need to get past when it comes to money are the emotions of greed and fear.

4. Money Answers to Value
The iron filings will always flow in the direction of pull of the magnetic force. Simply also, money also answers in the direction of value, no matter who provides the value. Money is always a measure of value. Your value addition either solves a problem or creates a solution. If you want more money then learn to add more value by becoming a person of value.

5. Personal Mastery is Vital to Money Mastery
I am always of the belief that Personal Mastery is a prerequisite to money mastery. By developing yourself to a point of excellence especially in line with your financial goals, you become someone who adds value and in turn attracts money and even more money to yourself.

6. Money Mastery is raising your consciousness about money
To gain mastery of money you need to raise your consciousness or financial IQ, especially creasing your knowledge about generating, creating, multiplication, and managing of money. I always believe that what you don’t know can hurt you, but what you know and act on, can change your life in more ways than one, this is why you must invest in your own financial education. You might need to start reading books on investing, pay attention to business news, personal finance blogs or magazines, joining investment groups and so forth.

7. Money is not scarce
There is no scarcity of money. As a matter of fact, there is no justification whatsoever to prove the scarcity of money, instead, there is abundance. You will see that we have enough money to move around in the world. Money exists in abundance, but it only flows to people who understand certain laws regarding how it’s acquired. The earlier you start seeing things from this perspective, the better.

Posted in Uncategorized | Comments Off

Are There Any Advantages to Paying Rent Online

Rent payment issues are a top concern of every landlord. However, they are more concerned about not getting paid than having tenants who have a history of crime or troublesome eviction. More than 50% of Americans do not pay their bills on time because they simply forget. That is why, landlords feel troubled because of their tenants’ payments.

Fortunately, there is an answer to their problem. Advancement in technology has made it possible for tenants to pay rent via the internet. Landlords and tenants love this solution since it provides many benefits to both parties. In this article they will discover why paying rent online is convenient and beneficial.

Schedule Recurring Payments Is Convenient

As earlier mentioned, more than 50% of the country’s population forgets to pay their bills on time. Whether an individual is a landlord who is fed up of reminding his tenants that their rent is due or he is a tenant who likes to increase his/her credit score and improve rental history, he can opt to schedule recurring payments.

This payment option enables tenants to “set and forget” so that they could make sure that their rent payment is taken from their bank account every month. In addition, this saves the landlord the bother of waiting for the check, falling in line at the bank to deposit it and recording the payment manually in their accounting ledger.

View Bill Status Anytime

Tenants will no longer be unaware of their bill status. A lot of online rent payment platforms let tenants view their bill status anywhere they are at any given time. These platforms also have simple digital records, allowing them to skip the paperwork.

Secure Rent Payment

Actually, online rent payment is among the most secure options for landlords and tenants. There is not need for tenants to worry about checks and personal info on them getting lost in the mail or even worse, stolen. As a matter of fact, according to an official report, the University of North Dakota reported that researchers are encouraging consumers to pay their bills online whenever they can.

Tenants are more secure with online rent payments. On the other hand, checks contain bank information that is printed in front of it. This makes tenants who use checks more vulnerable to fraud.

Make Rent Payments from Anywhere

As earlier said, paying rent online takes away the hassle of buying checks, envelopes and stamps. Tenants do not need to rush to the bank to be there on time. They simply have to get their phone or log on to any computer to pay their rent. They can just imagine how it feels to pay their month’s rent while they are passing time at a coffee shop or lining up at a grocery store.

They younger generation pays 61% of their bills via the internet so, it is only sensible for landlords to provide tenants with the option to pay rent online. As a matter of fact, according to some studies, 85% of individuals who pay rent online will most probably pay the rent next month.

Posted in Uncategorized | Tagged , | Comments Off

Getting Social Media to Positively Influence SEO

Your interactions on social media are critical to the success of your business. However, beyond that, how your content affects search engine optimization (SEO) and how high you rank on the search engine page is also critical to the success of your business.

The focus of your social media contributions
The one thing that is certain is that there is a direct correlation between the content that you share through your social media channels and how that content affects the search engines. You may not realize it but social media can be used for much more than simply interacting with others online. You can use it to give your brand more exposure, increase your customer service relationship, and strengthen your relationships in general.

Giving your brand greater exposure
It may not be immediately apparent that your brand will benefit from your social media interactions; however, it really can and will, if you do it correctly. The truth is that if your brand becomes more solid, your SEO rankings will be positively influenced by that. If your brand and offerings end up at the top of the search engine’s pages, people who are searching for what you do will see you, reach out to you, and your relationship will begin. As a result, your brand will become more prominent.

That will also go a long way to increasing your credibility. If the other person considers you to be credible, he or she will be more than willing to click on the links that are embedded in your content.

Strengthening your customer service skills
Whether you like it or not, customer service is an essential part of all businesses. If a person has purchased a product (or even a service), the first place that the person will turn is online. That is just the way it is nowadays with technology having taken over in the way that it has. It is important that you remember to embrace the complaints and negative feedback as much as the positive feedback. In fact, you may even find that you learn more from the negative than the positive.

If you give the other person a positive experience through your timely response and efforts to fix the issue quickly and thoroughly, your SEO will be positively influenced because there is a good chance that the person will leave a review of their experience. Your response should be educational and informative and it should never be promotional.

Building relationships through social media
The relationship is at the heart of your social media success. If you don’t establish a human/emotional connection with the other person, you won’t get anywhere. Your story must resonate with the other person otherwise that person will have absolutely nothing in common with you and with what you represent. If you have any chance of getting the person to buy into what you are doing, you need to have a solid connection with him or her.

An important place to start establishing the relationship is by completing all of your social media profiles. That is an essential part of your foundation. The next thing that you will want to do is to begin interacting with other people online. That is how you establish a relationship.

Interacting does not just mean typing words back and forth. It means that you also share your opinion(s) and that you ask for the opinions of the other person. Everyone wants to feel that their opinion matters and everyone wants to be heard. In short, you want to engage the other person as much as possible. You should constantly try to be an active participant in the conversation.

Conclusion
Social media is an incredibly powerful tool. It is a really good idea for you to learn as much about the capabilities of the various social media channels that you use so that you can leverage them for your business in the most effective manner possible. Sharing content often leads to the other person sharing your content (and backlinks) with other people whom he or she knows and trusts. That is precisely what you want to happen. The fact is that the search engines don’t index everything that you do (when it comes to content) so you need to make sure that what you are sharing is really spot on.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Posted in Uncategorized | Comments Off

8 Facts About the Best SEO Companies

Any industry, any field, has its leaders. That is also true for IT and all its branches. Thinking about it will, for example, easily highlight a host of facts that will show why certain companies stand out above the competition.

Because it is the job of a good SEO or search engine optimization company to make sure your website ranks among the top ones in terms of hits, the first thing to consider would be: How does my site rate in terms of hits, when compared to other clients’ sites?

An interesting fact seems to indicate that the best or top search results on SERP’S – the results page – receive by far the most hits. Indications are that a small group of clients get up to 80% of hits. That in itself is a great compliment for the company that is able to position his clients to attract so much traffic.

Secondly, you will find that, apart from content that you offer on your site, page titles are the most important aspect of your site. Therefore, if you work with an experienced SEO company, they will make sure they advise you in this regard so that you pay attention to this crucial bit of evidence.

Thirdly, when important facts are considered, another question arises: Does my service know that close to 80% of SEO happens online, with the remainder off-line, in terms of attracting links and positioning the words for the content of my material in a way that visitors will find them easily? Your service should therefore know how to include those words in important spots on the page.

Another of these facts concerns the content your site or pages carry. The SEO company should help you, or advise you at the very least, how to come up with content that searchers are looking for. These links are important in terms of the traffic that is created to your site.

At number five you can add that certain issues such as the topics you offer on your site or blog, become crucial and you will know why it is important to employ the services of a company that understands what the facts are. They should be able to advise you, as the client, that this is an important aspect. Without relevant topics and material that searchers want, you may soon find that there is little traffic to your site.

In the sixth place: An experienced SEO company understands factual indicators. If you are looking for the most important facts you will know that the top activities across the whole spectrum of internet use indicate that search, followed by email, are the top internet functions for most people. You should employ the services of a company that understands that.

Very importantly, at number seven: When you consider the most appropriate indicators, you will find that IT and the internet are constantly changing and what was relevant a few years ago no longer applies, or has lost some of its relevance. Your SEO company should understand that and constantly try to find ways to work for your benefit in an ever changing environment.

Posted in Uncategorized | Comments Off

The Benefit of Having an SEO Company by Your Side

We have entered an era where business is no longer limited to where you are established. That’s right! With the power of the internet at hand, anyone and everyone can start a business online and help one’s business go global instantaneously. Of course you’ll first need to get your website designed by a web designer and most importantly have a professional SEO company by your side.

However, one of the many mistake business owners tend to make is underestimate the importance of Search Engine Optimization (SEO). And because of this they fail to reach out to their target audience.

The reason as to why this happens is really simple. When you search for a product online, a search engine will provide you with multiple websites on each page, however the need to search is quickly erased with links on the first page. So, if your website isn’t on the first page… your business can’t boom online. So what does an SEO company do? A good SEO company helps your website rank among the top 5.

Even if you happen to have a great domain name or for the matter have a great web designer working for your website design, if you don’t have someone for SEO… the end result would be that your site will never reach your target audience.

Which is why, a business owner needs to understand that when he goes online he won’t be the only person that’s selling that particular product to the masses. There’ll be millions of small and big business that are there to deliver the same.

If by now you are curious as to how a three letter word could be so useful for your business. Here’s how it works. SEO works on the principle of words and phrases that your target group uses while searching for a product.

Let’s suppose you are an online retailer of multiple items. And your customer types in his search engine-
- Vendetta masks

Now here’s where the magic happens, if you have ‘Vendetta’, ‘masks’ and ‘Vendetta masks’ as keywords set to your website. Your site will not only be at page 1 but will be above the Wikipedia article of the mask’s history.

Posted in Uncategorized | Comments Off